KeraStraight has been designed to simultaneously repair and straighten and gives amazing benefits to all hair types. With the power of keratin, 22 carat gold and new low pH protein, the hair is left luscious, healthy, smoother and stronger and can last up to 4 months.
Keratin is a natural compound and is the protein that gives hair its strength. KeraStraight rebuilds the keratin within the hair that has been lost working on both the internal cortex and external protective layer, the cuticle. The result is hair that has added elasticity, strength, vitality and incredible shine providing a smooth, soft and straightened finish.
The Process is fortified with the addition on nano-molecules of 22 ct gold which attract to negative ions within the hair producing the highest consistency enabling this gentlest of treatments to give the most stunning results.